I haven't been this excited about a brand in a really long time, and I think it may be my new fave. Sephora just launched UK brand Illamasqua on its Web site today, and will be exclusively carrying it for a few months at the new Times Square store that opens later this month. Billed as "Makeup For Your Alter Ego," Illamasqua is an amazing collection of really pigmented, beautiful colors that my daytime smokey eye-wearing self is just going to take to like a duck to water. It's a little bit goth, a little bit fetish, a little bit rock-and-roll. Oh rapture, oh joy - something new to obsess about. At least until New Moon comes out in November.
